The Edmonton Downtown Business Association Seeks Market Operator

Following the closure of the Edmonton Downtown Farmers Market, the Edmonton Downtown Business Association announces plans for a new outdoor farmers’ market on 104 street. The new market will operate for up to 22 weeks from May to October 2024 on Saturdays and provides an opportunity for food growers, food producers, local makers, and other local vendors to sell their goods on the iconic 104 street promenade.

“We heard from many downtown community members, both residents and businesses, and from Edmontonians across the city after the Edmonton Downtown Farmers Market closed its doors in January. The overwhelming sentiment was that the community wants to see a downtown farmers’ market restored on 104 street, and that the loss of the market from 104 street has been felt for years.  We believe that a successful downtown farmers’ market is essential to the vibrancy and livability of the core, and so the EDBA board and team have made the decision to take on a lead convening and oversight role in establishing a 104-street market for the 2024 market season,” says Puneeta McBryan, CEO of Edmonton Downtown Business Association.

“This new market has the potential to re-establish 104 street as Edmonton’s most vibrant public space that offers something for everyone and is accessible to all. Historical experience tells us that the increased visitation to the area will greatly benefit nearby restaurants and other small businesses. We’ve already had an outpouring of support and offers of assistance from our members and from displaced vendors from the now closed EDFMA,” adds McBryan.

The EDBA is working closely with the City of Edmonton, Downtown Edmonton Community league, former board members of the EDFMA, and other partners to ensure that a market is up and running, in some format, this summer. Financial support for the market will be provided by the Downtown Vibrancy Fund with the EDBA contributing additional funds.

“Downtown markets have been a popular destination for Edmontonians and tourists for more than a century, helping to build a sense of community and support local businesses,” says Brett Latchford, Director of Strategy and Emerging Economy, City of Edmonton. “The City of Edmonton is proud to help continue this legacy of creating economic growth and vibrant downtown spaces.”

Companies interested in operating the market have until March 15, 2024, to complete an Expression of Interest submission online.

The EDBA is also actively recruiting vendors interested in selling at the outdoor market. Interested vendors can apply online.


About the Edmonton Downtown Business Association
As the lead activator and advocate shaping Downtown Edmonton, we work on behalf of our member businesses to support and deliver a vibrant and remarkable Downtown experience, rooted in inclusion, diversity, prosperity, and resilience. 

For more information and to arrange an interview, contact
Tracy Hyatt
Director, Marketing and Communications