Bundle up and celebrate the season — Saturday, November 22, 3–8 PM
Downtown’s Cozy Kickoff to the holiday season
This year, 104 Street comes alive with lights, music, winter patios, and festive cheer. Local businesses join the celebration with giveaways, in-store specials, and seasonal treats to help you stock up, snack up, and soak up the spirit.


BUSINESS ACTIVIATIONS
Santa’s helpers are hard at work! Check back soon for this year’s business activations.

STREET ACTIVITIES
Discover the fun as you walk through historic 104 Street. Get your picture taken with a winter fairy, enjoy some maple taffy, and take a ride on one of our sleigh rides for a one of a kind downtown experience!
HORSE-DRAWN “SLEIGH” RIDES
Glide down 104 Street! Soak up the twinkling lights and festive holiday cheer.

STREET-WIDE WINTER PATIO
Sip, stroll, and enjoy! 104 Street becomes a lively winter patio — grab a drink and join the fun.

PHOTOS WITH SANTA
Everyone’s invited! Bring your friends, family, and even your pets for a memorable holiday photo.

FREE MAPLE TAFFY
Sweet winter fun! Free maple taffy from Canadian Maple Shack, while supplies last.

ICE CARVING LESSONS
Make your mark in ice! Join Lil’ Chippers for interactive ice carving fun for all ages.

LIVE MUSIC
Tunes to warm your winter! Check out the full lineup of festive acts waiting for you below.

WARM-UP STATIONS
Cozy up by the fire! Fire pits will be scattered along 104 Street to help you stay toasty.

STREET PERFORMERS
Roaming fun for all ages! Strolling performers bring festive cheer to 104 Street.

HOLIDAY PHOTO OPS
Find your festive backdrop! Snap a photo under the light tunnel or other holiday spots along 104 Street.



LIVE MUSIC LINEUP
We’re keeping you on your frozen toes! Check back soon for the full Winterval lineup of festive tunes.

GETTING HERE
Bundle up and find your way to the fun! Getting to Winterval is easy whether you’re driving, taking the LRT, or just strolling down 104 Street.

Parking
There are plenty of parking options near 104 Street. Rates vary, so check online before you go:
- SpotHero – Downtown Edmonton Parking
- Parkopedia – Edmonton Parking Map
- Impark – Edmonton Parking Locations
- City of Edmonton Parking Locations
Transit
104 Street is easily accessible by LRT and several bus routes that run along Jasper Avenue.
- The Bay/Enterprise Square Station (Capital Line) connects directly underground to 104 Street.
- The 102 Street Valley Line stop is just a couple of blocks away.
- The #5, #900X, #8 and the #2 major bus routes all stop at between 105 Street and 104 Street on Jasper Avenue.
Chill in the heart
of Festival City
WINTERVAL IS PRESENTED BY…

AND OUR GENEROUS SPONSORS…

FRIENDS OF DOWNTOWN
