March 23, 2020
Category: Blog Posts
How One Business is Riding it Out
In these uncertain time, XTherapy Athletics is living up to its company motto - be kind, be positive and be supportive. Responding to the global pandemic, the 103 Street fitness studio closed its doors March 16. Days later, XTherapy sent an enewsletter out to its members and posted a note on social media informing members that it would offer rentals of spin bikes and other fitness equipment. Within hours, more than 25 RIDE BUNDLES ($140 per month, with a set of weights and shoes) were snapped up. A second rental bundle of dumbbells and gliders for $40 per month also proved to be a hit.
“People are good at adapting to new realities” says XTherapy founder Kelly Jawhari. “This is a time when our creativity starts to shine.” With ten front of house staff and 25 instructors on the payroll, Jawhari is attempting to keep his support team’s heads above water.
“Our members have really stepped up to help us,” says director of operations Tamera Rude, who notes that XTherapy will continue to adapt as matters progress. On Sunday, the studio live streamed its first hit class on Instagram and more classes are to follow this week. “We’re still feeling out how many classes we should have and giving our instructors a chance to make a little money,” adds Rude. We’re all in uncharted waters at the moment.”