Leroy Schulz
Credit: Leroy Schulz

February 15, 2021
Category: Blog Posts

Show Your Love for Downtown

This February, we’re especially grateful for all the shop local campaigns showing some extra TLC to our Downtown businesses community. For the entire month of February (and even beyond), look for these great deals at your favourite businesses. 


Downtown Dining Pass
On the heels of its popular Brewery Pass, Explore Edmonton launches the Downtown Dining Pass. Savour plenty of BOGO deals and exclusive discounts at 11 restaurants across the core. The pass is good all year and offers will change throughout the year, so check back frequently for new surprises. It’s a must-have for anyone planning a trip to the core.

Ice and the City 
Ice on Whyte crosses the river this year to bring Ice and the City to five Downtown patios. Take a self-guided tour of Bianco, Sherlock Holmes Pub, Cask & Barrel, Central Social Hall and Rocky Mountain Icehouse to witness the skill involved in chiselling and chainsawing mammoth blocks of ice into spectacular sculptures. Grab a bite to eat at any of the restaurants and don’t forget to pick up an ICE and the City Passport. Collect stamps at each location to win great prizes including a Chef Kit for Four and a staycation package.

Love Downtown
Find more great ways to show your support with “Love Downtown,” presented by the Downtown Recovery Task Force, a volunteer group of passionate city builders who are taking action to accelerate Downtown Edmonton’s economic recovery from the impacts of COVID-19. They’ve pulled together a few great ways to show that you Love Downtown while saving money at your favourite Downtown businesses.

• Deals from the Heart
Find great savings on everything from meals to free parking till February 28. Share your Deals from the Heart on social using #DTdeals and #yegdt, and tag @friendsofdt to win prizes like an annual parking pass at Zebra Parkade, Royal Alberta Museum family pass and a $150 gift card to a Downtown restaurant of choice. 

• #AdoptAShopYEG: Love Downtown Edition

Edmonton blogger and Instagrammer Linda Hoang, in partnership with ATB Financial, is asking her almost 20,000 Instagram followers and you to throw your might behind #AdoptAShopYEG: Love Downtown Edition. From February 14 to 28, all you have to do is support your fave Downtown businesses by “adopting” and nominating them. Nominations will be curated into a list of 50 downtown businesses you can sign up to “adopt” (spend at least $50 across two downtown businesses before Feb. 28). Share where you’re shopping for a chance to win cash prizes from ATB! It’s that easy. Need some help nominating a store? Here’s a list of some Downtown retailers and restaurants open right now. 



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